GiveAsYouGet was a charity fundraising site founded by Jonny Platt in 2003, that enabled shoppers to raise money for charity at no cost to themselves through advertising partnerships. It was one of the first of its kind, but in late 2004 Google took a disliking to the site and it vanished completely from public view, forcing Jonny to relaunch the site under a new name - http://www.rectifi.org.uk